Free tool · Pricing and sales
Customer lifetime value
What a customer is worth and how much you can spend to win one.
- Total revenue per customer
- 3,000 €
- Customer lifetime value (margin)
- 1,050 €
- Recommended max acquisition cost (1/3)
- 350 €
Rule of thumb: spending up to a third of the value to acquire a customer leaves a healthy margin.
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